Get started with

A New
Alternative

Gym wear, sportswear and fashion

Find your original style

From Gym to Street

We have everything to keep you looking smart

Our featured collaborator

Shiny Bones
Tattoo Studio

Little funky female run tattoo studio specialising in colour work and neotraditional tattoos.

Artists

The incredible people
we work with

Tattoo artist and Owner of Shiny Bones Tattoo Studio. Manchester. UK
Feel more you

Latest Products

Check out our latest stuff!

Sign up for updates